It’s like a broken dyno, essentially. They have a Sportster tied down and you can drive it through the gears up to 65mph. In the bottom left of the photo you can see one of the blue fans that cool the motor and blast wind in your hair like an outlaw… the effects are noticeable on the frays of his jean cut-off shorts… please reread that for effect.
Is was cool to see the kids having some fun on it and a girlfriend of mine got to try it out with colorful feedback. If the line was shorter I would have taken my shirt off and done it too.
Anyway, in the picture is Melvin, MustariBrand’s new technical adviser. That’s a company paid phone on his hip and polarized glasses. My brother at columbusandco will be doing a fashion writeup on him later.